Depending on the scope of
the project a needs assessment can be a costly and labor intensive project. A
general twelve step process might entail the following:
- Confirm the issue and audiences
- Establish the planning team
- Establish the goals and
objectives
- Characterize the audience
- Conduct information and
literature search
- Select data collection methods
- Determine the sampling scheme
- Design and pilot the collection
instrument
- Gather and report data
- Analyze data
- Manage data
- Synthesize data and create
report
In the past 50 years, it has been an essential element of
educational planning. Over the past four decades, there has been a
proliferation of models for needs assessment with dozens of models to choose
from. This is also the same basic process used in business under the term
"market research". That is the process used to determine customer
needs and wants for products and services. Other terms used somewhat
interchangeably to describe this process include needs analysis, market analysis,
front end analysis, and discrepancy analysis.
Extensive
Needs Assessment
One type of extensive
needs assessment is SWOT analysis. SWOT stands for strengths,
weaknesses, opportunities, and threats. The basic process involves gathering
information about an organization’s activities and outcomes within a set time
period. The figure below lists a simplified version of the SWOT process.
A
Model SWOT Analysis
1. Recruit research group of 10-20
stakeholders or core group members for one to three meetings lasting
approximately two hours each.
2. Generate a list of successes and
failures of the group or organization over the past year. Allow for some
limited discussion of each, without dwelling on any.
3. Generate a list of the group’s or
organization’s strengths and weaknesses, and the external environment’s
opportunities and threats, based on the understanding of successes and
failures.
4. Brainstorm ideas for maximizing
strengths and minimizing weaknesses while taking advantage of the
environment’s opportunities and neutralizing its threats.
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Once the group has identified needs, they then generally
turn to intensive needs assessment in order to rank the identified needs so
they can choose what they will address. An important thing to note is that while
the ambitious may want to dive right into their list of needs, generally money
and time constraints do not allow for all needs to be addressed and that is
where an intensive needs assessment is useful.
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