A
Model PEST (E) Analysis
The way
to conduct and use this needs analysis and assessment is similar to the abovementioned
model. PEST (E) is also an abbreviation which refers to the analysis of the
Political, Economic, Social, Technological and, more recently, Environmental
(this last aspect does not appear always) context.
·
The political aspect concerns mainly the existent
educational policies (and less the distribution of power among different
political parties) at national, regional and local level – especially the
reform policies and programmes and the way these can influence the school
activity and development. The regional and local development policies can also
be added here, given the current decentralization of public administration.
·
The economic aspect concerns the resources available at
the analyzed level (national, regional or local): if there is economic
recession or recovery, what economic activities represent a priority and the
resources they can provide to education and training, the average level of
income etc.
·
The social aspect concerns the existence of social issues
(such as unemployment, poverty, crime etc.) and the way they are dealt with at
national, regional and local level, as well as the position of different
stakeholders towards education (for instance, whether education is seen as a means
for ensuring social achievement).
·
The technological aspect concerns the technological level
of education or training. For instance: whether there is educational television
in the area; whether there are resources for distance education and training;
whether there are enough properly equipped training facilities, the number of
families in the area having television, the number of TV channels broadcast,
the number of families having a PC and how many of these have Internet
connection etc.
The additional aspect that might be included
in such analysis and which can be extremely relevant for certain projects is
the environmental one.
·
The environmental aspect concerns the analysis of the
environment in which the organization or the community operates.
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