Creative Design for LinkedIn: Pre-Course Self-Assessment Questions with Correct Answers | linkedin content and creative design certification exam answers | Knowledge Check

Creative Design for LinkedIn: Pre-Course Self-Assessment Questions with Correct Answers | linked-in content and creative design certification exam answers

Question 1:

When developing your creative for LinkedIn, what is/are the key area(s) to focus on?

A. Imagery and copy

B. Video

C. Imagery, copy, content mix and testing (Correct answer)

 D. User experience

 

Question 2:

What are ways in which your brand can stand out AND maintain consistency?

Select all that apply.

A. Use of Color (Correct answer)

B. Shapes        (Correct answer)

C. Fonts           (Correct answer)

D.  Marketing channel

 

Question 3: 

When writing intro copy, the recommended character length is:

A. A maximum of 300 characters

B. No fewer than 200 characters

C. 150 characters or less (Correct answer)

D. At least 500 characters

 

Question 4: 

Marketers should strive to create a(n) ______ visual identity and support it with a(n) ____ point of view.

A. Unique, authentic (Correct answer)

B. Singular, common

C. Authentic, standard

D. Generic, consistent

 

Question 5: 

The four main pillars of creative are:

A. Color, font, word choice, timing

B. Imagery, copy, format, testing (Correct answer)

C. Ad types, point of view, word count, visuals

D. Images, creativity, timing, testing

 

Question 6: 

True or false: Including faces/people in your imagery will help humanize your brand.

 True (Correct answer)

 False

 

Question 7: 

True or false: Videos should be professionally produced to showcase your brand’s sophistication.

True

False (Correct answer)

 

Question 8:

When thinking about creative design, we’re generally considering the ad types that are found ___?

A. In a member’s newsfeed (Correct answer)

B. Anywhere on a member’s homepage

C. In a member’s messages

D. All the above

 

Question 9: 

How are your creative design and creative strategy related?

A. The results of testing your creative design dictates your strategy.

B. Creative strategy is an overarching plan which influences the visual identity and tone of voice of your creative.  (Correct answer)

 C. They are two separate strategies.